In June 2025, I opened up Search Console and saw something rare — especially for a regulated healthcare domain.
1,160+ valid Review Snippets.
0 errors.
Climbing impressions — in a YMYL category.
This isn’t a fluke. It’s a signal: Google trusts this structure enough to feature it in live search results.
Why Review Schema Is Rare in YMYL
In healthcare and finance, Google aggressively filters out `Review` and `AggregateRating` markup — especially when it:
- Comes from affiliate sites
- Is auto-generated or thin
- Lacks citation or author credibility
But my review data isn’t generic:
- It’s structured
- It’s source-backed
- It was published in a trust-layer
That’s why it passed — and why it continues to grow.
How This Works
Every plan page on the Medicare content sites I manage are powered by my TrustStacker™ system, which handles:
- Fact-level attribution using
TrustTags™ - Defined glossary context with
TrustTerms™ - Helpful summaries and FAQs with
TrustBlocks™ - Organization + author clarity via
TrustOrg™ - Review markup injected only when verifiable, attributed, and relevant
There’s no gaming it. No template spam. No plugin bloat.
Just a clean, intentional, structured trust system.
What This Tells Us About EEAT
Google isn’t just crawling this markup — it’s validating it, indexing it, and displaying it.
That means:
- EEAT isn’t just page-level. It’s data-level.
- Google will trust reviews — if they’re structured and source-backed.
- This site isn’t just trusted. It’s trustworthy by design.
Proof in Practice
Review Schema is live now across 1,160+ plan pages — and climbing.
You can see them in GSC or find them on MedicareWire and Medicare.org directly.
This is what happens when you stop chasing Schema tricks… and start engineering trust.
— David W. Bynon
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