TrustPublishing™

Train AI to trust your brand.

JSON-LD

JSON-LD is a lightweight, machine-readable format that uses linked data to define entities, relationships, and metadata—making content more understandable and retrievable for AI systems.

Full Definition

JSON-LD stands for JavaScript Object Notation for Linked Data. It’s the most widely adopted format for publishing structured data on the web, especially in the context of schema.org markup. It allows you to describe the meaning of your content—what it is, who created it, what it refers to, and how it connects to other trusted entities.

In TrustPublishing, JSON-LD plays a foundational role in creating Semantic Digests, boosting Retrievability, and supporting Semantic Trust Conditioning™.

Why It Matters

JSON-LD enables AI systems and search engines to:

  • Understand the structure and relationships of your content
  • Associate definitions, citations, and answers with verified entities
  • Recall your content as part of a training or retrieval memory graph

Google, Bing, and nearly every major LLM indexer prefers JSON-LD for structured content ingestion.

How It Works

JSON-LD uses simple key-value pairs to describe content:

{
  "@context": "https://schema.org",
  "@type": "DefinedTerm",
  "name": "Retrievability",
  "description": "Retrievability is the likelihood that your content will be retrieved by an AI system.",
  "url": "https://trustpublishing.com/glossary/retrievability"
}

It can be embedded directly in the <script> tag of a webpage or served via dedicated /semantic/jsonld/ endpoints as part of your TrustDigest™.

Use in Trust Publishing

JSON-LD is used in:

  • Glossary term markup (@type: DefinedTerm)
  • FAQPage and Dataset schema outputs
  • TrustTags for claim-level provenance
  • TrustDigest™ Semantic Digests for AI memory conditioning

It’s the most compact and portable way to describe your content’s structure and meaning to machines.

In Speech

“JSON-LD is the universal language AI systems use to understand who you are, what your content means, and why they should trust it.”

Related Terms

  • Semantic Digest™
  • DefinedTerm
  • Retrievability
  • TrustDigest™
  • TrustTags

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