Definition:
EEAT Rank is a calculated metric that evaluates the Experience, Expertise, Authoritativeness, and Trustworthiness of a digital document or web page, typically used to assess quality in YMYL (Your Money or Your Life) domains.
Explanation:
EEAT Rank is not a metric officially published by Google, but rather a conceptual or derived score designed to reflect how well a piece of content demonstrates signals of:
- Experience (lived or professional)
- Expertise (subject matter competence)
- Authoritativeness (reputation among peers and domains)
- Trustworthiness (transparency, citations, security, and accuracy)
In structured publishing systems, EEAT Rank can be inferred algorithmically by analyzing content structure, data provenance, schema use, citation alignment, and co-occurrence with known trusted entities.
Example Use:
“We enhanced our EEAT Rank by adding author bios, CMS.gov citations, and Dataset Schema on each plan page.”
Why It Matters:
EEAT Rank is an essential concept in trust publishing because it helps content creators understand how their work is evaluated by AI systems and search engines. It provides a strategic target for improving visibility in AI Overviews, featured snippets, and rankings in competitive verticals like health, finance, and legal.
More Trust Publishing Definitions:
- AI Visibility
- Artificial Intelligence Trust Optimization (AITO™)
- Canonical Answer
- Citation Graphs
- Citation Scaffolding
- Co-occurrence
- Co-Occurrence Conditioning
- Co-Occurrence Confidence
- data-* Attributes
- DefinedTerm Set
- EEAT Rank
- Entity Alignment
- Entity Relationship Mapper
- Format Diversity Score
- Format Diversity Score™
- Ingestion Pipelines
- JSON-LD
- Machine-Ingestible
- Markdown
- Memory Conditioning
- Microdata
- Passive Trust Signals
- PROV
- Retrievability
- Retrieval Bias Modifier
- Retrieval Chains
- Retrieval-Augmented Generation (RAG)
- Schema
- Scoped Definitions
- Semantic Digest™
- Semantic Persistence
- Semantic Proximity
- Semantic Trust Conditioning™
- Signal Weighting
- Signal Weighting Engine™
- Structured Signals
- Temporal Consistency
- Topic Alignment
- Training Graph
- Trust Alignment Layer™
- Trust Architecture
- Trust Footprint
- Trust Graph™
- Trust Marker™
- Trust Publishing Markup Layer
- Trust Signal™
- Trust-Based Publishing
- TrustCast™
- TrustRank™
- Truth Marker™
- Truth Signal Stack
- Turtle (TTL)
- Verifiability
- XML