After getting crushed by Google’s 2024 updates, veteran Medicare publisher David Bynon launches EEAT.me and TrustStacker™ — a structured trust system powering thousands of live plan pages on MedicareWire.com.
June 17, 2025 – Prescott, AZ — In response to the devastating impact of Google’s 2024 Helpful Content update, one publisher is turning the trust conversation into a real, working system.
Veteran Medicare content strategist David W. Bynon, founder of MedicareWire.com, has launched EEAT.me, a public platform documenting the creation of The EEAT Code — a structured publishing protocol designed to engineer trust across the entire content stack.
The framework powers TrustStacker™, a modular system built to enforce Google’s EEAT principles (Experience, Expertise, Authoritativeness, and Trustworthiness) at scale.
“Google wiped out my traffic overnight — even though my content was accurate, compliant, and helpful,” said Bynon.
“It wasn’t about what I wrote. It was about what Google could verify. So I built the EEAT Code to make every word provable — to people, to search engines, and to AI.”
The system goes far beyond author bios and static Schema markup. It includes:
- TrustTags™ – for fact-level citation and provenance
- TrustTerms™ – for glossary-linked clarity using DefinedTerm Schema
- TrustBlocks™ – for structured, modular helpful content (e.g. summaries, FAQs)
- TrustOrg™ – for machine-readable author/publisher credibility
- TrustFeed™ – for multi-platform, GPT-pipelined distribution (X, LinkedIn, PR, podcast, etc.)
The entire framework is now live on EEAT.me, published weekly as a serialized book titled “The EEAT Code: One Byte at a Time.”
Thousands of pages on MedicareWire.com are now running TrustStacker components in production, using AI-enhanced, Schema-backed content blocks to serve machine-readable trust signals across a high-risk, YMYL (Your Money or Your Life) vertical.
About EEAT.me
EEAT.me is the story platform for The EEAT Code — a structured publishing system developed by David W. Bynon to rebuild trust in the age of AI content and credibility scoring. Powered by TrustStacker™, the system delivers verifiable, structured, ADA-compliant, and AI-friendly content across every layer of the publishing stack.
For more information or to follow the system in action, visit https://trustpublishing.com
Media Contact:
David W. Bynon
Founder, EEAT.me
press@trustpublishing.com
https://davidbynon.com